Tag Archives: been choice

Apple blocks Been Choice app

Just when we thought we had seen the end of in-app advertising, Apple wipes the iStore clear of a host of applications that it deems unsafe and insecure. Been Choice was an in-app blocker that was capable of blocking even Apple’s own ads from within their news feed. Apple blocks Been Choice from the app store as a result of carrying out practices that enabled them to view encrypted traffic. Due to the way that Been Choice routes traffic, Apple was quick to pick up on the fact that the data being transported was also being diverted to an ad-removal server, which in turn left it vulnerable. Apple is not going to let your sensitive data lay around to fall into the wrong hands.

Root Certificates Cause Insecure Traffic

Whilst the motives for this function of the Been Choice app are most likely free from malicious intent, the installing of “root certificates”, as was the case with their app, allows for the viewing of data on a packet to packet level, bypassing any encryption used. Apple holds a sincere commitment to protecting customers’ security online, always looking out for the privacy of their consumers. In this particular case however there was also reference to the damage that in-app ad-blocking will create to steady revenue streams across the world. Safari in-browser ad-blockers were unaffected by the app store clean-up.

Been Choice Back to the Drawing-Board

Been Choice responded on Friday 9th 2015, stating that they would resubmit their application once adapting it remedy complaints from Apple. They are confident that it will meet fully compliance, stating in a Tweet “We will remove ad-blocking for Facebook, Google, Yahoo, Yahoo Finance and Pinterest and resubmit tomorrow to comply”. Apple may have blocked Been Choice for now and details are unclear over the level of ad-blocking functionality that will be provided by Been Choice when it returns, but the trending ad-blocker is definitely not gone for good.

Been Choice chosen by Apple as first ad blocker

“Been Choice” has been chosen as the first ad-blocker for the iPhone that blocks ads within mobile apps. Launched this month (October) in the United States, Been Choice is a fantastic service capable of blocking any and all ads, even those within Apple’s own news platform. Ad blocking within applications is a great new addition to mobile computing as a whole, saving users time, data and frustration.

We’ll Block Your Ads and Pay You

Been Choice generates it’s revenue through a rather innovative means. Their software blocks all ads and stops all forms of tracking. Having said this, Been Choice is offering users a fixed rate of $20 if they are willing to share their usage data with Been, as well as allowing ads from this ad-blocking provider. As best stated by Mr. David Yoon, Co-founder of Been Choice, customers are provided “a clear choice” over whether or not they want to be able to view ads, or be tracked. Apple takes great pride in their establishment as a top-class security-conscious service provider and manufacturer. Apple Chief Executive Tim Cook recently shared with US radio network NPR, that he feels that users want assistance in keeping their lives private, seeing privacy as a fundamental right.

Block Ads or Earn Rewards with Been Choice
Block Ads or Earn Rewards with Been Choice

Winning the War on Advertising

Approval of technology such as that provided by Been Choice, goes a long way towards enforcing this fundamental. Apple reports that their data collection policies are, and will remain, minimal at most, with Apple never prying into your sensitive information, usage data or communications. There are many enterprises opposing the blocking of ads due to the impact that it creates on their revenue streams, but no amount of wining will win their fight for free ads! Privacy is too large of concern for industry giants such as Apple to just roll-over and allow free reign of unwanted ad placement. Say no to ads, Apple & Been Choice Do!