It’s never a surprise when Apple launches an upgrade to their operating system, or OS, as we all lovingly know it as. So, when Apple recently hinted that they would be releasing a new operating system called the OS X Yosemite on October 21, this was no surprise. It’s actually exciting news as Apple users are always looking forward to the next new upgrade.
On the day before this new OS upgrade has been scheduled, Apple will also reveal their third quarter earnings. This scheduled reveal of their earnings indicates that the since the new OS upgrade will be the following day, then it is more than likely the new operating system is not only a rumor, but also a definite fact that the Mac App Store will feature the new upgrade very soon after. Launching a new OS upgrade the day after sharing the company’s financial earnings is something Apple has done before. They did it in the years 2011 and 2012 when they released the OS X Lion and Mountain Lion upgrade.
They didn’t, however, announce their operating system release date alongside their earnings showing when they released the OS X Maverick in 2013. Instead, Apple’s announcement of its third quarter call was done on the sixth day after the OS 10.9 version debuted.
Screenshot of OS X Yosemite Beta
Apple gave another significant clue that it would be releasing this new OS X Yosemite when they released the “Golden Master” GM) of OS X 10.10.” A golden master is like a copy, preparing for the arrival of the real thing. So, the anticipation of this new operating system is brewing and it seems that Apple will not disappoint.
OS X Yosemite is said to have a large array of new features for Mac users. Reports have indicated that one of its new features will be the use of “Continuity, which is an umbrella term for handing off tasks begun on an iPhone or iPad to a Mac — and struts a refreshed visual look reminiscent of last year’s iOS 7 with a “flatter,” more minimalist feel.” This new upgrade will not have to be purchased, but will be free for those with a Mac computer or laptop dating from 2007 and up. It will also be available for free to the Mac Mini desktops dating from early 2009 and onward. These systems are the ones that are capable of running the operating system on their hard drive.
Those in business and on Wall Street are eagerly waiting to hear the quarterly sales numbers for Apple on October 20, especially the sales of the new iPhone 6 and iPhone 6 Plus. These sales numbers will most likely determine how quickly Apple users will jump at the opportunity to upgrade to the new OS. Apple will provide a live feed on their website for fans to see the detailed information in real time.
The name PayPal has become synonymous with the most popular method of Internet payment. Everyone knows of PayPal and many, many people use it. And why not? Having a secure and private method of payment online has been an incredible resource. For many of us, eBay was the first online store where we first heard about PayPal, and over the years, eBay and PayPal have had a comfortable relationship. Well, in late 2015 eBay and PayPal will be severing their ties as PayPal moves on from eBay and out on their own.
This leaves PayPal open to join with someone else. Enter Apple Pay. Apple Pay is Apple’s new payment option through its app featured on Apple products like the new iPhone 6 or iPhone 6 Plus. PayPal is not only popular, but also easy to use for its customers. Here’s how it will work: iPhone users will find the PayPal app, locate the store on the app, and sign themselves in. This is done while the user is in the store, ready to make their purchase. It will be that easy. In order for the payment to go through, the iPhone user will be required to aim their phone directly at the point of payment within the store, put their finger on the Touch ID option, and then the transaction will be complete. Basically, point and shoot. A confirmation of a successful transaction will be in the form of a beep and a vibration.
So now let’s talk about the security of paying through PayPal and the Apple Pay app. The security that has been implemented for iPhone users to utilize this paying option is of the highest caliber. The benefit of having this payment option is mainly so that you don’t have to show your personal credit card information while in the store and run the risk of having your personal credit and identity breeched somehow. That said, both Apple and PayPal had to make sure that your personal credit card and bank information was extremely secure. According to PayPal, the personal information and credit card numbers of its users are “heavily guarded, both physically and electronically.” We trust their word, and they ensure to do whatever it takes to continue to guard this information.
Pay with Touch ID (Source: Apple)
In addition, PayPal’s servers are not directly connected to the Internet, in an effort to prevent hackers from getting to that information. The only eyes that see your personal information and transactions is you, especially when you receive an email immediately after each purchase or payment through PayPal. This way, you have the ability to keep track of what is going on with your account.
Likewise with Apple Pay, your personal credit card numbers and information is secure and not seen by Apple or the employees in the stores. The way Apple Pay functions is “users take a photo of their credit card and add it to their phone’s Passbook where it is assigned a unique device account number, encrypted and stored in the phone’s Secure Element Chip.” The individual security code and the number of the device you are using will be the two items needed to complete the purchase. According to the company, “Apple will never know what you purchased, and you’ll still get rewards points on the credit cards you use.”
With all of that purchasing power in one place, there is also a protection for you if you lose your iPhone. This protection is the Find my iPhone feature. A misplaced or lost iPhone’s information can be erased completely if it’s not in the owner’s hands, and this way your private information will not be accessed by criminals.
Apple Inc. is always on the cusp of the latest and greatest innovation or at least an upgrade from the latest and greatest, that many people chomp at the bit just to purchase. Well, the Apple iPad is one of those great innovations. Rumor has it that Apple will soon be launching its new iPad version. And this rumor also says, apparently through the hidden codes embedded in the new iOS software, that these new iPads will have some special features. These rumors were leaked from sources outside of the Asia technology market.
These special features include: Touch ID, Apple Pay and a large viewing screen. These things are all good news for iPad lovers. This next generation of iPads will be formally announced this month. The iPad market does not have as large a turnover rate as Apple iPhone. Basically, people don’t purchase a new iPad as soon a there is an upgrade, like they do with their cell phones. Because of this, Apple has seen quite a drop in sales for the iPad for the first quarter of this year. With these new iPad features, Apple is sure to earn more sales by enticing potential buyers. The potential buyers that Apple is honing in on are businesses. This past summer, Apple agreed to a deal with IBM to sell iPhones and iPads pre-loaded with apps. This will be a win-win situation for both Apple and IBM.
Apple Pay, Possible NFC Payments?
Many iPad fans are already excited about the Touch ID, or fingerprint scanner, that will enable users to pay for any item with the touch of a button and without typing in their credit card number via Apple Pay.
The first time Apple introduced Touch ID to the world was through its iPhone 5s, and no other Apple device had it. Apple’s new iPhones also have this fingerprint scan features. No iPad, however, has ever had this feature. The new iPad will be more user friendly and invite new potential buyers with features like the fingerprint scan.It is however, still a rumor that the new iPads will have NFC functionality, because in order to do this the user will have to enable Wi-Fi.
Larger Screens
Having a larger screen is another suspected bonus feature. The larger screen will provide the perfect viewing for the multi-tasking screen that will be in the new iPads. This multitasking screen will allow users to have more than one app or game open at one time. This double screen feature is not anything new to the world of technology. It has always been a feature of Microsoft products like their tablets. This is sure to be seen as a benefit for iPad users. Also, the large screen will still be streamlined, thin and esthetically pleasing as reported on TechNews. It will look a lot like its predecessor the iPad air. As well, an added keyboard feature may come with these new iPads, but it is not confirmed as yet.
Thinner iPad (Source: technews.tw)Side by side comparison (Source: technews.tw)
More Storage
Finally, we saved the best for last. One of the best new features in the new iPad will be its larger storage capacity and a faster processor. Users will be able to store more information, more pictures, more games and apps. The new Apple iPhone 6 and the iPhone 6 Plus, both have a larger capacity and faster processor, so the new iPad will follow suit with these latest versions of the iPhone. This new larger capacity and storage will also be great for storing lots of music and videos.
Apple Inc. faces taxation challenges in Ireland by the European Commission for apparent charges of not paying the required taxes a corporation is due to pay. Instead, Apple received major tax incentives in sales for their company operating in Cork, Ireland.
Apple has had an established place in Ireland’s technology world for the past 35 years, since 1980. To date, it has been one of Cork’s major employers. And since this time the tax law that was in place was followed and strictly adhered to by the Apple company. Then, in 1991 the tax law changed and the Irish authorities and Apple Inc., lead by Chief Financial Officer Luca Maestri, mutually agreed to follow this new tax law. This agreement was set to begin in 1991 and continue through 2007.
However, like in the US, Apple’s popularity of products – particularly its iPhone – caused a huge growth in sales in Ireland. This was when Ireland decided to change its tax law as a direct. Probably a valid play on the part of Ireland. Attempting to work with the Irish authorities, Maestri stated that Apple “asked for an “advanced opinion” to deliver “complete certainty” about the company’s tax liabilities.” This change came on the heels of Apple investing $100 million into its operations in Ireland for its products. This change was a bit of a surprise for Apple.
Anyone on the outside looking in would not fault Apple and Maestri for trying to do the right thing in this situation and ensure that Apple was paying their fair share in corporate taxes to the Irish authorities. He wanted to do the responsible thing. Therefore, Apple wanted to work out the tax agreement with Ireland by trying to find out exactly how much had to be paid to Ireland. In an interview with Financial Times, Maestri said,
“If countries change the tax laws, we will abide by the new laws and we will pay taxes according to those laws.”
It was later found out that Ireland had changed their tax laws close to ten times since 2007. And Apple has adhered to their laws every day. Now that the Irish authorities are seeking back taxes from Apple, who are still willing to work with them, as long as it’s a fair fight.
So, when Apple received what was called “tax incentives” dating back to when the company was first established in Ireland, it began to raise the eyebrows of other countries as well. It’s now been seven years since the last agreement between Apple and Ireland, and the OECD (Organization for Economic Cooperation and Development) is making headlines by pursuing permanent policies between Europe and America that would stop countries from offering any kind of tax benefits (rewards) to companies. Ireland is not the only country that has offered these tax benefits in the past. Namely, Luxembourg and the Netherlands have also offered them.
The OECD cannot strong arm Ireland, or any other country, to adhere to these new policies. So, they involved the assistance of the European Commission to charge any country with large companies like Apple offering them tax incentives, with a forced “state aid” that they must pay. This state aid is an anti-competitive tax put on companies like Apple that have businesses in countries with low taxes.
Now the European Commission would be charging these companies this new imposed tax simply because it believed that the company was getting undocumented and unfair tax advantages solely because they are large companies. In the long run, this hurt other businesses that would competition for these already established companies. (It also turns out that Apple is not the only company getting hit with this new tax policy. Other companies like Starbucks in Luxembourg is also getting hit.)
Apple seems to be a direct target of the European Commission because the company is so large and so popular. The notoriety of the Apple iPhone has caused other competitors like Nokia in Ireland to weaken and essentially crumble. In fact, Microsoft had to step in and acquire Nokia in Ireland from its financial group. However, this still resulted in the loss of numerous jobs for Irish workers. This seems like a personal vendetta of the European Commission against Apple. The truth is, neither Apple nor Ireland committed anything illegal with their original tax agreement years ago. Maestri was quoted as saying,
“There’s never been any special deal, there’s never been anything that would be construed as state aid.”
When compared to their counterparts, Apple pays a lot more in taxes for their company. Therefore, Apple is not going down with a strong fight. They claim that the European Commission to impose payment of unpaid back taxes, or taxes that should have been paid but weren’t because Apple received some kind of special deal, hold no weight and are completely invalid. The policies of anti-competitive state aid to be paid by companies has actually not been adopted by Ireland, therefore Apple argues that they should not be made to pay it. In addition, with the large amount of taxes Apple already pays for its company in Ireland, the European Commission should be satisfied with that.
According to a recent testimony before the US Senate, Tim Cook, Apple’s CEO, stated that the company paid $6 billion in federal taxes for that previous year. This amount was the largest paid by any American corporation. In 2013, Apple’s tax rate was 26.2 percent. Its counterpart, Microsoft, reports paying a much lower rate of 19 percent for their European companies in places like Ireland and Singapore.
Apple’s Effective Tax Rate from 10K Filings
Tim Cook used his time before the US Senate to also address the current tax laws to enable major companies like Apple to use its foreign earnings domestically. He mentioned South Korea’s tax rates of 20 percent and recommended that the US do the same. According to Cook,
“The tax code has not kept up with the digital age.”
The current tax policy prevents companies like Apple from spending their foreign earnings in the US because of the 35 percent tax rates.
The tax policies of OECD have not been embraced South Korea, and because of this, they can provide very low tax rates for companies like Samsung, who current tax rates are 12-16 percent. However, even though South Korea may be a good example of low tax rates that will benefit large companies, they are also not exempt from shady dealings, particularly with Samsung’s chairman. According to the NY Times, the South Korean government “pardoned the company’s chairman of multimillion embezzlement and tax evasion convictions so that he could both avoid prison and retain his membership at the International Olympic Committee.” Subsequently, this controversy, even with the seemingly large benefits of low tax rates, has hurt Samsung’s profits.
Since the European Commission is pushing their tax policy, and seemingly attempting to target Apple for more money, it implies that Apple because wealthy and successful in Ireland with the help of the Irish taxpayer. This is overwhelmingly not true. However, if the European Commission is successful in pushing their policy through and demanding state aid from Ireland and Apple, it could result in a huge rollout.
Apple users are very familiar with new iOS updates. So, it was nothing new when the new iOS 8 update was scheduled for all Apple devices. However, Apple’s HealthKit apps could not be implemented when Apple’s iOS 8 was released because of a few problems that occurred with iPhone 6 customers using the HealthKit apps. This made way for Apple to immediately release a new update called iOS 8.0.2.
Once the new update made way, Apple users were able to utilize the benefits of the HealthKit apps. One of those benefits was an app called FitPort, an app that tracks the user’s health and fitness goals and limitations. So what exactly are these health and fitness goals and limitations? According to the company that created the HealthKit apps and FitPort app, the app will be capable of: tracking your running and walking distances, your dietary intake (including dietary goals and needs), active calories, body fat, and weight.
FitPort App
Having the availability and convenience of a health app on your phone that gives you the ability to track your health and fitness goals, checking off these goals once you’ve accomplished, and the ability to set limitations on these parameters is a win-win situation for both Apple and its users. Apple is able to once again implement a system utilizes apps that people can incorporate into their daily lives, thus using their iPhones and iPad for more than just phone calls and the occasional game. Apple users are also able to use technology in a new, innovative, and thoughtful way to not only communicate with others, but to also help themselves in their personal goals.
When using the FitPort app, if the Apple user chooses, the set parameters of health and fitness that they track can then be linked to the Health App. If users want to link this personal health information to the HealthApp, they will have to do so by giving written permission to the apps within the settings feature of the iOS. The FitPort app is used as a dashboard, or platform, for the user to check their health and fitness stats and also record these stats on their own by hand. Once this is complete, the user can then store this information on their secure Health app.
Apps available for Health
The HealthKit app is very functional, and will no doubt become popular. Although it is available to Apple iPhone users, it seems that Apple is being cautious about it since it hasn’t featured HealthKit apps yet on its App Store page.